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Diversity And Inclusion
We see you, and we support you. Our products and campaigns are designed to represent and recognise real people, and we design innovative products for those with unique needs.
Since launching in 2013 we’ve used diverse models and customers in our imagery to represent a broad range of sizes, ethnicities, orientations and ages.
To create our innovative Adaptive Boyleg, our designers consulted with customers and experts, then incorporated pull velcro loops to make it easy to change underwear whether standing, sitting or lying down. It’s part of our strategy to make it simpler for people with mobility challenges to manage periods and light incontinence more sustainably.
We work with those less able. Our partner, Hoxton Industries, employs people who face barriers to mainstream employment to repackage our donatable stock into bundle packs which we distribute through our charity partners to those who could otherwise not access our products.
Collaborations
Collaboration enriches our learning and designs, and in 2021 we were excited to launch our first collaboration with Indigenous designer Keisha Thomason of Leon Design.
Care For People
In 2021 we launched our paid Menstruation, Menopause and Miscarriage Leave policy, and we’re proud to be one of the few Australian-based companies to acknowledge the needs of women in the workplace. This policy offers support and understanding on the days when physical or emotional symptoms may make it difficult to be at work.
Normalise Period Conversations
We champion conversations promoting real, honest, open, positive conversations about health issues – including periods, incontinence and menopause. We’re about breaking taboos and reducing body shame, stigma and isolation (but sadly not cramps!) for every body.
We want young people expecting their first period to know what’s happening to their body, and to feel confident and comfortable managing their menstrual cycle and enjoying everyday activities with their period – including school and sports.
We want men and women experiencing incontinence to feel confident to fully participate in life and women in menopause to know that it is not something to be feared or ignored, you will get through it.
Our blog, a place to inform, inspire and educate.
Pair large text with an image to tell a story, explain a detail about your product, or describe a new promotion.
Listen To Our Podcast for Teens And Tweens.
LEARN MOREGen M, everything you need to know about menopause.
LEARN MOREMenstrual Health Day Activation
Menstrual Health Day is a celebration and acknowledgment of our bodies, as well as a opportunity to acknowledge the fact many people face barriers to having a natural, healthy period. In 2021 Modibodi took over a Sydney space to create an installation that challenged community understanding of period poverty and expectations on global period equity.
An activation for Menstrual Health Day that started conversations -the first step to change.
The New Way To Period
Historically, people have been taught to feel uncomfortable, unnatural and dirty when they are menstruating The New Way To Period campaign film inspires us to break down those barriers and empower women to feel want they want to feel. Because there is a new way to period with Modibodi.
Embodied Postpartum
Not to mention exhausting...and exhilarating. Often all at the same time. And yet the full spectrum of the postpartum experience is rarely portrayed in the media. Until now. Embodied is a social change project to reflect postpartum around the world in its highs, lows, exhaustion and joy.
Modibodi partnered with Getty Images photographers around the world to rewrite the narrative with Postpartum Unfiltered, a library of raw images sharing real bodies, moments and milestones so postpartum women feel seen, understood and supported – as individuals, not just parents.
