Postpartum life can be
CONFRONTING, EMOTIONAL, & INTENSE.
Not to mention exhausting...and exhilarating. Often all at the same time. And yet the full spectrum of the postpartum experience is rarely portrayed in the media. Until now. Embodied is a social change project to reflect postpartum around the world in its highs, lows, exhaustion and joy.
Modibodi has partnered with Getty Images photographers around the world to rewrite the narrative with Postpartum Unfiltered, a library of raw images sharing real bodies, moments and milestones so postpartum women feel seen, understood and supported – as individuals, not just parents.
WHY POSTPARTUM?
“When we were planning our new postpartum range, the only images we could find of the postpartum experience didn’t reflect the full picture-we knew something had to change.This campaign continues our commitment to tackling taboosand starting conversations about women’s health with care, compassion and empathyto help women prepare for the physical and emotional changes that accompany the post-birth period, and beyond.”
Modibodi founder & CEO
KRISTY CHONG
RAW, AUTHENTIC IMAGES REVEALING the 'real' postpartum
The Postpartum Unfiltered gallery goes beyond simplistic ‘baby bliss’ or ‘baby blues’ representations by capturing authentic images which offer a richer perspective on the emotional and physical realities of new motherhood – a resource which can be used and shared in the media for years to come.
Birth is just the beginning...
Making the invisible
VISIBILE
INTRODUCING
Postpartum unfiltered
A Getty Images partnership of real, raw images exploring the FULL postpartum experience.
Because every woman needs to be seen. And every body deserves to feel supported.
SEE THE LIVE EMBODIED CAMPAIGN
#POSTPARTUMUN FILTERED
REAL RAW stories
“A dichotomy of pride in what my body had done, and shame and embarrassment for how it looked”
TARYN BRUMFITT
My last postpartum experience will go down as one of the scariest moments of my life. Trying to find the words 2 years on and I still get a lump in my throat”
JAYDE COULDWELL
- BEYOND THE BUMP
“It wasn’t parenting I needed help with, it was me, my body, I didn’t know it anymore.”
SHANI CHANTEL
94% WANT TO SEEMORE UNFILTERED IMAGES SHOWING DIFFERENT EXPERIENCES
And that's why we're here. Because...
80% of women we asked say postpartum is not realistically portrayed in the media, and...
90% believe there's still a stigma in talking about real postpartum feelings.
Modibodi is normalising conversations and images around women’s bodies, periods and incontinence, and now we’re doing the same for postpartum.
SHARE YOUR STORY
#PostpartumUnfiltered
To kickstart this important social change initiative, we are calling on parents from around the world to share their own, real postpartum images on social media via #PostpartumUnfiltered.
We’ll re-share selected experiences on our social media and on the website.
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VIEW OUR POSTPARTUM COLLECTION
